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When you host what is arguably the most famous tennis tournament in the world – Wimbledon – it would be tempting to rest on your sporting laurels and let things tick along as they always have done.
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With this in mind, executives from tournament operator the All England Lawn Tennis Club (AELTC), are looking at new ways to grow awareness and interest in the tournament outside their current Anglo-centric heartlands.
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When you host what is arguably the most famous tennis tournament in the world – Wimbledon – it would be tempting to rest on your sporting laurels and let things tick along as they always have done.
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A taste of the car of the future according to its maker: “Since with a concept car you would like to really give a glimpse of the future, you have as a designer much more freedom. You can dare to do things that at least nowadays are not yet legal, but you hope that they…
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When you host what is arguably the most famous tennis tournament in the world – Wimbledon – it would be tempting to rest on your sporting laurels and let things tick along as they always have done.